Erika Sawajiri’s Closed Note PR event saga
Closed Note クローズド・ノート is the latest movie which stars the young and talented Japanese actress and Jpop singer Erika Sawajiri 沢尻エリカ. Erika plays the heroine alongside Japanese actors Yuko Takeuchi and Iseya Yusuke and the movie was directed by Isao Yukisada who also did the famous “Crying Out Love, in the Center of the World”.
Erika was in a bad mood and visibly upset during last week’s PR event. She answered three questions during the event with short, impolite answers. The Japanese mainstream and tabloid press treated this issue as a very big deal and Erika posted an official apology on her website. A few days later she appeared on a morning news show “Super Morning” (TV Asahi), and gave them an exclusive 2 hour interview in which she apologized again and denied the rumors that she was being suspended by her management.
Closed Note PR event with co-stars
Media speculation on what caused the attitude (this clip speculates it had to do with the fact that she couldn’t complete her make-up before the PR event)
Erika’s 2 hour interview on “Super Morning” (TV Asahi) in which she explained and apologized.
Closed Note Promo Clip
Though critics of the young actress have blamed her bad attitude on being a diva, there were rumors that it was part of an act by her management company to get publicity for her new film. Her fans have argued she just had a bad day and she is still only 21 years old. Whatever the case, the whole saga elevated Closed Note to number 2 on the movie charts and created phenomenal ratings for TV Asahi’s Super Morning show.
Really like Erika Sawajiri’s music and movies? We do! See more or purchase here.
Other Japansugoi.com articles of possible interest
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(Japan Sugoi)
October 9th, 2007 at 12:21 am
Erika is a beautiful and talented actress and I wish the press would leave her alone. She obviously was so unhappy during the event, you can see that by her body language. She didn’t say exactly what was bothering her (too bad) but she was obviously really really annoyed at something or someone.
October 9th, 2007 at 10:33 am
I’d say it was a brilliant marketing ploy, I mean all that buzz over her dramatics had an obvious effect on the movies opening numbers not to mention all the attention that she received. Though still, if it wasn’t planed I can’t say I’m surprised, she seems like bitchy diva. :/
October 10th, 2007 at 8:49 pm
Bad for her image…she’ll probably lose sponsorships for this.
October 11th, 2007 at 8:14 am
the latest is she is about to lose some TV commercial contracts so if it was a stunt, its backfired on her badly
October 11th, 2007 at 5:51 pm
It matters not if she was upset or not or that she is “only” 21. She is a professional and she ought carry herself like one, especially at official PR events. Otherwise, she’ll face the consequences, as she is doing now. She pretty clearly wasn’t even trying to act professionally and was being extremely rude and caused a lot of trouble to those who have to work with her. It doesn’t matter whether she’s a famous actress or a clerk at Ministop–that sort of attitude is ridiculously immature.
October 31st, 2007 at 7:42 am
[…] This is the first Mari has heard of this1. Erika was in a bad mood and visibly upset during last week’s PR event. She answered three questions during the event with short, impolite answers. The Japanese mainstream and tabloid press treated this issue as a very big deal and Erika posted an official apology on her website. A few days later she appeared on a morning news show “Super Morning” (TV Asahi), and gave them an exclusive 2 hour interview in which she apologized again and denied the rumors that she was being suspended by her management. Source. […]
November 12th, 2007 at 5:38 pm
I think u guys are too cruel if not give her any chance. Like she said, this would be her last chance. It’s the best if she can also change her attitude as she was in her movie, so cute, if not because of this, I really thought that she was totally a perfect girl for every man. Just try ur best Erika, try to be a better person from now, dont throw away ur future just like this, think first before u do anything, & how come u can love a man who is 20 more years older than u, omg, u really should reconsider what u have done wrong, and dont be arrogant.
December 4th, 2007 at 8:55 am
It is obviously not a plan. This is too risky to get the attention by this behavior!
I saw a few her videos. She looked very upset recently. I don’t know if she has no social skills in public or she is just moody. Anyway, this is not acceptable in the show biz. She should know it. I don’t understand why her manager let her to behavor this way recently. Finally, she got troubles. I bet some sponsors will cancel her contracts.
December 30th, 2007 at 2:18 am
Hell, if I was a Japanese idol, I’d lose it after a few days. All that smiling, all that posing, having to act like a damn doll 24/7. Some people can do it, but I don’t think she can. She should quit, because to be honest, celebrity life isn’t fun if you want to be treated like a real person.
I’m not surprised she had an outburst. I’m surprised people in her job don’t do it more often.
March 15th, 2008 at 8:30 am
hmmm… thats surprising.. no matter how pissed or annoyed she is at something, she should consider the fact that she’s in front of the camera and it will be showed to the people,.. she should know better.., or at least respect the people in front of her.. like duh!!!she didnt think her future career might be ruined just because this kind of attitude. i even like her in her dramas and songs.. but anyways, if i have to guess the reason of her attitude.. i think, its about personal relationship..
August 5th, 2008 at 11:45 pm
OKOK stop talking bad about her YEAH she’s a GIRL and HUMAN and you dont know what STUFF has such a strong impact on her which made her react like that on the other DAY ????? JUZ FORGIVE HER DAMN IT