Japanese fashion look bon-kyu-bon

Last weekend, the WSJ wrote an article about Japanese retailers trying to cash in on the new Japanese fashion look called”bon-kyu-bon” which means “big-small-big” and relates to the change in Japanese women’s figures.

Due to the increasingly westernized diet, (eating much too many of these), young Japanese women are getting bigger and curvier (but somehow waists are getting smaller) creating the more westernized hourglass figure. The article mentions that Wacoal Corp., Japan’s largest lingerie company, was once known for its super-padded bras but now promotes the “Love Bra,” a cleavage-boosting creation with less padding, aimed at curvier women in their 20s. Read more of this interesting article at The Toronto Star.
Other Japansugoi.com articles of possible interest
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- Top 10 Lingerie items for Japanese women
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May 19th, 2007 at 3:06 pm
“[Y]oung Japanese women are getting bigger and curvier (but somehow waists are getting smaller) creating the more westernized hourglass figure.” More curves AND smaller waists? Holy crap, it just gets no better!
May 21st, 2007 at 1:48 am
Who’s the one on the left in the first picture?
February 26th, 2009 at 5:17 pm
That girl on the left is just creepy, she reminds me of the alien “women”(disguised) in Mars attacks. XD